The result is now the Studio version, which is ideally suited for people who want to create art and don’t have a need for or interest in tweaking color values or precision layout, and the Studio Pro version, which retains internal filters, external filter support, feathered selections, sticker micro-layers, and other more-complex features. So rather than foist the entire feature set on everyone and demand that users learn about things like filtering, micro-layers, and all that stuff, we decided to split the higher-end features off into their own product,” Fox-Wilson explained.

We have had requests for a lot of higher-end features for years, but as we were adding them, it became apparent that the diversity of our user base meant that half of them would never use a number of the things we were doing. “The Studio/Pro range is a completely re-engineered product core that allowed us to add lots of new tools and features without bloating the product, and it contains nascent support for a number of features that we will be outlining in the future,” said Matt Fox-Wilson, creative director of Ambient Design. “The goal of keeping the product simple is what drove the decision to split the Studio version in two.

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